![]() "We really want to think of it as one family," Dan Ginger, senior vice-president of brand and marketing, ATP and WTA, told Reuters. ![]() ![]() The marketing departments of the ATP and WTA were aligned at the start of 2021 though the tours still have different ranking systems, logos and websites, while viewers need different pay-TV platforms to watch matches. That the sport still has work to do to reduce cracks in governance was evident as subscribers to the app will still not have access to scores from the Grand Slams - the four biggest tournaments in the game. The new 'ATP WTA Live' app will replace the ATP and WTA's existing apps and allow fans to keep up with official scores and results from both men's and women's matches. April 20 (Reuters) - Tennis fans will be able to follow both the men's and the women's game on a single mobile app from Wednesday, the latest move in a series of collaborations between the ATP and the WTA tours aimed at uniting the fragmented sport.
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